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Graphic Design Technology

Program Highlights

Degree Options

Associate in Science (AS)

Bachelor of Science (BS)

 

As effective communication efforts in today's world have become more and more visual in nature, the ability to design compelling images has become more and more invaluable. Further, the demand for such skills will only increase as new media technologies emerge.

In recognition of these critical trends, the Graphic Design Technology program at SUNY Cobleskill prepares students for careers in the design industry by integrating theory and technical skills in an innovative applied learning curriculum.

Classes are focused on the development of creative thinking and fluency in the principles of design as well as the technical manipulation of software. Using state-of-the-art technology, students are taught in small classes, working side by side with faculty members to develop and hone their conceptual and practical design skills.

The graphic design curriculum includes art history, typography and layout, print production, web design, photography, and drawing. Upon completion of the two-year graphic design program, students are prepared to begin their careers or move seamlessly into a four-year program, while graduates of our four-year graphic design technology B.S. program will have attained the skills necessary to succeed as graphic design professionals.

Sample courses include:

  • Design I
  • Drawing
  • Digital Media
  • Typography & Layout
  • Computer Graphics
  • Digital Imaging
  • Advanced Typography
  • Digital Prepress 
  • Web Design
  • Web Animation
  • Single Camera Video
  • Video for Web
  • The Documentary
  • The Art of Audio and Video Editing
  • Art History
  • History of Graphic Design

Upon completion of the two-year program, Graphic Design majors are prepared to either begin their career or into the four-year program. Graduates of the four-year program will have the background and skills necessary to succeed as design professionals in a variety of print and online venues.

Possible Venues

  • Advertising
  • Publishing
  • Public relations
  • Marketing
  • Branding and identity
  • Packaging
  • Information graphics
  • Environmental graphics

Possible Careers

  • Graphic Designers
  • Layout and Production Artists
  • Web/Interface Designers
  • Presentation Artists
  • Senior Designers
  • Art Directors
  • Creative Directors
  • Freelance Graphic Designers

 

The Graphic Design program curriculum presents students with internship opportunities (including optional credit-bearing internships) both on- and off-campus.

Off-campus positions include those with:

  • The Student Success and Applied Learning Alliance
  • Cobleskill Auxiliary Services
  • The Wellness Center
  • Student Leadership
  • The Van Wagenen Library
  • The Communications & Marketing department

Students can also work as academic tutors six evenings a week in our Mac Lab.

Off-campus internship positions can include those with local businesses and cultural venues in the surrounding counties as well advertising and design agencies throughout the Capital District.

While students can participate in internships during the academic year, most do so during their summer break.

Senior Seminar I
This is the first in a series of two capstone courses required of all seniors completing their Bachelor of Science degree. The courses are designed to be iterative, allowing students to fully develop sophisticated design ideas over the span of an academic year. Typically, students conceptualize and complete the formal research component of the capstone experience during the Fall term.

The class begins with students doing preparatory readings and proposing topics for their senior projects. The research phase explores the topic from multiple perspectives and includes the use of academic sources, interviews, surveys, focus group data and findings from site visits.

Students develop their theses over time, with formative assessments being given at every stage in the writing process. Then, at a research development workshop attended by all students, a research librarian reviews students' resources and methods in order to evaluate their effectiveness.

The research completed in this seminar informs and provides the preparatory basis for the work that is done in Senior Seminar II.


Senior Seminar II 
This is the second course in the senior capstone experience and focuses on the design and production of a senior show. Beginning with the foundational research they conducted during the previous semester, students determine a list of design items to be created.

Each student creates a logo for their project, as well as posters, business cards and a website and process book documenting their research and creative process. In addition, students are expected to expand the scope of their project by producing such print items as guide books, instructional books, informational pamphlets, clothing items, games, packaging, labels and tags, menus, and app designs.

Students are expected to produce all original work for this project including illustration, photography, typography and fully coded websites. They then print, cut, mount and install their own work in the gallery, thus displaying the totality of their efforts in the two senior seminar classes.

Ultimately, these projects are limited only by each student's imagination and determination to do outstanding work.

Logos, the student design club, provides the opportunity for doing extra research and additional design. The club operates as a collaborative "agency" working on a variety of real, client-based design projects, both on-campus and in the local community.

Adam Daily

Adam Daily
Assistant Professor - Graphic Design
518-255-5348
dailyam@cobleskill.edu

 

Adam Daily is an Assistant Professor and the graphic design program coordinator. He teaches a variety of courses including Digital Media, Computer Graphics, Digital Prepress and Senior Seminar. Daily is a graduate of Skidmore College and The University at Albany. He is a painter and designer whose practice is characterized by experimentation and innovation in production methods and materials. His work often combines digital and handmade processes. In 2011, he was awarded a New York Foundation for the Arts (NYFA) Fellowship in Digital/ Electronic Arts. His work has been widely exhibited in both solo and group exhibitions. His solo exhibitions include shows at Salem Art Works, The Foundry for Art and Design, Schaefer Landing in Williamsburg, Brooklyn, and a large-scale mural commissioned by the City of New Rochelle, N.Y. 

■ MFA, Painting, University at Albany 2008
■ BS, Studio Art , Skidmore College 2003

To see Adam’s work please visit www.adam-daily.com 

Margrethe Lauber

Margrethe Lauber
Professor - Graphic Design
518-255-5347
laubermc@cobleskill.edu

 

Margrethe Lauber, professor and author of the 4-year program, teaches across the curriculum, specializing in typography and the history of art/design. Lauber is a design graduate of Pratt Institute and the University of Cincinnati, did additional graduate work in history at the New School for Social Research, and studied abroad as a research fellow in Germany and Ireland. Prior to full-time teaching at SUNY, she taught as an adjunct professor at Parsons School of Design and had a career as a graphic designer spanning more than two decades working for numerous agencies in the fields of advertising, publishing, corporate, display, and direct mail.

Off the job, Lauber dedicates her time to travel, museums, books, motorcycling, and archery.

■ MA, Historical Studies, New School for Social Research, 1997
■ MDes, Graphic Design, University of Cincinnati, 1990
■ BFA, Communications Design, Pratt Institute, 1984

Greg Miller

Greg Miller
Visiting Instructor - Graphic Design
518-255-5798
millergj@cobleskill.edu

 

Greg Miller has 35 years of experience in every aspect of graphic design and visual communications, from running printing presses and managing production to the creative direction of brand identity, corporate communications, advertising campaigns, global marketing strategies, and the development of web-based design. 

He has studied how the migration of visual design to the online environment has changed the basic structure of the communications industry and the potential success, or failure, of its professionals.

To see Greg's work please visit:  www.millergregory.com 

■ AS, Graphic Communications, Greater New Haven State Technical College, 1992
■ Certification in Computer Programming Technology, Computer Processing Institute, 1989

Kayla Cady Vaughn

Kayla Vaughn
Assistant Professor - Graphic Design
518-255-5355
vaughnkc@cobleskill.edu

Kayla Cady Vaughn is an internationally recognized multi-disciplinary artist and designer whose artwork has been exhibited throughout the Northeast and in Canada. A graduate of Cazenovia College, Kayla began her career as a graphic designer and marketing associate in the Central New York area. She left the private sector to pursue her postgraduate degree and received a Master of Fine Art degree from Marywood University in Scranton, Pennsylvania. Prior to teaching at SUNY Cobleksill, she worked as the Preparator at the Fenimore Art Museum and taught courses at Herkimer County Community College and Cazenovia College. She currently teaches a variety of Fine Arts course and serves as Director of the Grosvenor Art Gallery.

To see Kayla’s work please visit: www.KaylaCady.com 

■ MFA, Visual Arts: Specialization in Painting, Marywood University, 2011
■ BFA, Specialization in Painting and Sculpture, Cazenovia College, 2005